My Role
Strategy Lead
Developing project outline, strategies for project research, wire framing and prototyping.
Team
Radhika Phansalkar
Karan Vora
Yuri Minami
Rui Tian
Project Duration
September 2024 - December 2024
11 weeks
Skills
UX Research and Design
UI Component Building​​​
Prototyping
Tools
Figma
Google suite for project management
Ceneco Green Power, a Nigerian solar energy company that offers services to install and maintain solar systems for diverse uses: residential, commercial, agricultural, and off-grid rural communities. It also plans to introduce an AI monitoring system for solar health and an electric vehicle service in the near future.
Project Overview
With over seven years of industry experience, Ceneco Green Power has undergone a brand transformation, emphasizing innovation, sustainability, and revolutionizing energy access. In this project, we worked on a website redesign to reflect this new identity and improve the user experience.
Mobile Designs
"Solar in your hands"
Leveraging mobile designs acknowledging the evolving tech landscape in Nigeria.
Desktop Design
Challenges
The website had many gaps wrt their information architecture and transparency for customers engagement.
Lack of Credibility
The website provides minimal information about the business, making it difficult for users to gauge the company's trustworthiness.
Brand Misalignment
The website does not align with the company’s updated brand identity.
Unclear Offerings
The company’s offerings are hard to grasp due to a confusing information structure and insufficient explanations.
What we achieved
Redesigned Ceneco's website to enhance UX & establish the brand identity
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Designed user flows that boost engagement, supported by intuitive navigation.
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Communicated the brand value and identity, emphasizing its innovative approach to clean energy solutions.
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Highlighted their key services in a way that meets stakeholders’ informational needs.
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Boosted inquiries with compelling calls to action and simple contact options.
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Ensured the website is responsive.
The Process
Planning​
Kickoff Meeting
Establish Project Brief
Develop Project Plan​
Research​
Competitive Analysis
Stakeholder Interviews
Strategy Development​
Design​
Information Architecture
Desktop & Mobile Design
User Testing
Final Deliverables​
Final Prototypes
Final Presentation
Design Guide Document
Constraints
We navigated through constraints such as limited local insights to culture, market and limited resources.
Remote Work and Limited Local Insight
Due to geographical constraints, the team had to rely on digital research, partnerships with Ceneco's stakeholders, and virtual local expertise to local market dynamics, customer behavior.
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Cultural Sensitivity
The need to respect local customs, values, and communication styles meant that the project had to be approached with cultural intelligence with remote research.
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Resource Limitations
Limited resources, both in terms of budget and time. Prioritizing key tasks, optimizing processes, and finding cost-effective solutions were essential to overcoming this challenge.
Strategy
We strategized and designed 22 pages for the website
(11 for desktop and 11 for mobile) using three core strategies
Underscore Ceneco's technology mission
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Informing customers of Leading the Charge with Next-Gen Solar Technology mission. ​​​​
Highlight the environmental vision
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Showcase how customers are saving money, reducing carbon footprints, and embracing a greener lifestyle.​​
Focus on customer education
Focus on customer education by integrating articles, resources and service transparency.​​
Research
The team conducted thorough competitive research and stakeholder interviews
The aim was to gather insights into industry trends, competitor strategies, and user needs. This in-depth analysis helped identify gaps, opportunities, and key design elements, laying a solid foundation for the website redesign, ensuring it aligned with both market demands and stakeholder expectations.
Competitive Analysis
The team conducted in-depth competitive audit of websites of 9 solar energy businesses.
Through this process, we analyzed website UX and visual design, analyzed content structure and usability and finally synthesized research.
Competitive Analysis Insights
Establishing Credibility
Sections such as the company history, team biographies, key achievements are crucial for establishing credibility and positioning as a trusted brand in the industry.
Storytelling of Services and Technology
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The storytelling of services transforms a website from a static platform into an engaging experience, fostering brand loyalty.
Importance of Strong Visual Design
A robust visual design is of utmost importance for creating user-centric website, to enhance usability and encouraged
interaction.
Stakeholder Interview Insights
​We interviewed the CEO and COO of Ceneco Green Power to gather valuable insights​
Ceneco's Strenghts
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Ceneco is recognized for providing high-quality, reliable products, coupled with hassle - free service experience of installation and maintenance.
Pain Points​​
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Key challenges include a struggle in demonstrating the value of higher-quality solar products, which hinders customer willingness to invest in premium solutions and the sales process.
Future Vision
Ceneco envisions to incorporate IoT and AI tech to enable real-time monitoring of solar systems, ensuring consistent and stable energy output, EV solutions for vehicles.
Information Architecture
We hosted a Client workshop
To determine information hierarchy and information architecture, we facilitated a card sorting activity with the client, to further understand their perspectives. We gave cards with common items as analyzed from the competitive analysis and the client further added their requirements.
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Sitemap
Developing a research intensive sitemap
After the intensive client workshop, based on the insights from the competitor analysis and stakeholder interview, we developed a site map. This approach allowed us to involve the client directly and align the design with their preferences and business goals.
Design Styleguide
We developed a comprehensive design style guide to deliver a cohesive visual experience
As Ceneco had revamped its brand identity, it was necessary to build a styleguide and lay a foundation for Ceneco's digital identity.
Desktop Designs
Home page
The home page aims to highlight Ceneco’s focus on technology and innovation, as well as provide an overview of your business.
Services Main Page
The service main page highlights Ceneco’s services and focus on tech integration quickly and easily.
Services Detail Page
The service detail page explains the services in detail and why the audience should go solar and choose Ceneco Green Power. Each service has its own detail page but the page structure will be the same.
About Us
The about us page is designed to show Ceneco Green Power’s history and accomplishments and build credibility.
Articles Page
Through article pages, the audience can learn more about solar. The article pages are composed of the list page and article content pages.
Final Presentations
"We will definitely implement this!"
We finally presented the designs to Ceneco Green Power and was extremely well received!
"All the research and competitors analysis is superb, it's really the benchmark."
"This is very extensive, really looking forward to implementing this."
"This is works great with Ceneco's brand, the details are brilliant."
Pratt Institute Team and Ceneco CEO | Dec 2024
Reflections
Effective UX/UI redesigns begin with a well-defined strategy
Aligning business goals with user needs ensures that every design decision is intentional and impactful. Establishing clear objectives, conducting research, and setting a roadmap early on prevents scope creep and keeps the project on track.
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Ensuring smooth handoff between strategy, design, and development is crucial. Close collaboration with engineers, detailed design documentation, and iterative testing help maintain the integrity of the design vision and enhance the user experience.
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Redesign projects often operate under constraints—whether time, budget, or team size. Prioritization is essential to focus on high-impact changes that deliver the most value. Leveraging existing assets, streamlining workflows, and fostering cross-functional collaboration can help achieve meaningful results despite limitations.
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